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Our story

About the brand

25 Collective is a Johannesburg based fine jewelry brand, designing pieces that combine classic elements with unique and edgy details. Founder, Z.S wanted to reach a youthful generation of stylish consumers - offering an accessible, fresh, wearable and affordable take on fine jewelry.

Z.S's obsession with fashion and flair for creating beautiful pieces was apparent even as a young child. Playing dress up in her grandmother's vintage dresses and costume jewelry, really sparked her imagination from an early age. 25 collective was launched during 2018 and aims at giving youthful, trendy South African consumers a safe online experience with a world class, luxury feel and product offering at competitive prices.

“For me jewellery is a way of keeping memories alive”


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